Alex Haigh

Alex Haigh

Alex Haigh

Alex, Director, Brand Finance, is a technical specialist in the use of market research and brand valuation for transfer pricing and has completed the Advance Diploma in International Tax. Alex’s other area of expertise has been the assessment on the return on investment of different brand architecture and brand positioning options. Much of this experience has focused on identifying the brand structures, media investment, media mix and distribution channel management needed to minimise risk and maximise opportunity from any brand changes.

ADIT Voice
5 December 2018

In the first article the importance of accounting, managing and pricing of intangibles were outlines – Alex now considers the relevance of this for tax.

accounting-managing-pricing-intangibles
ADIT Voice
27 November 2018

In the first of a two-part article, Alex Haigh, highlights the importance of accounting, managing and pricing intangibles.

Valuing-intangibles-tax
Business Tax Voice
16 May 2018

Alex Haigh outlines the lessons to be learnt from the recent US case involving Amazon.com