George Riddell

George Riddell

George Riddell is Director of Trade Strategy at EY. He is responsible for advising companies on navigating trade disruptions and seizing international opportunities. Prior to joining EY, George spent several years representing the UK at the WTO and has worked for several developing country trade departments.

On 1 January 2022, UK government easements entered Stage 2 of the phased implementation of the UK-EU Trade and Cooperation Agreement. Businesses are still in a constantly changing landscape.